Why use Uplyt to track our email conversion?
Track users from any email source
Whether it’s a newsletter, CRM automation, or cold outreach — Uplyt detects and analyzes all email traffic in GA4 (via source/medium).
Focus on conversions, not just clicks
Choose the conversion event that matters most — leads, sign-ups, purchases — and track how each email performs beyond the open rate.
No custom GA4 report needed
Uplyt turns raw GA4 data into a clear dashboard, with comparisons over time and per campaign — ready to act on.
Keep everyone on the same tool
Measure traffic from email campaigns
Uplyt pulls your GA4 data and isolates all sessions with source = email.
You’ll see:
Sessions from email over time
Top landing pages visited from your email links
Engagement rate & conversions from campaigns
Breakdown by device, country, or campaign (via UTM)
Whether your campaigns are sent via Mailchimp, Brevo, HubSpot, or Lemlist — Uplyt detects them automatically if UTM tags are in place.
Bonus : you can generate your url tracking from Uplyt!
Build to improve your performance
Compare your campaigns in one place
Thanks to GA4 and your UTM-tagged links, Uplyt shows you a clear comparison between campaigns:
Campaign A: 2,150 sessions / 4.5% conversion rate
Campaign B: 830 sessions / 7.2% conversion rate
Campaign C: 1,300 sessions / 2.1% conversion rate
You’ll instantly know which messaging or audience performs best — no spreadsheet needed.
Pro tip: Add source=email + campaign=my-newsletter-name to every link in your emails to enable full analysis.
Conversational AI Analytics for Smarter Decisions
Track conversions after the click
Clicks don’t matter if users don’t convert.
That’s why Uplyt lets you define the conversion event that matters most to your business:
Lead form submitted
Product purchased
Free trial started
Newsletter subscription
You can then analyze:
Conversion rate from email traffic
Evolution week over week or month over month
Which email campaign drove the most value
Uplyt transforms GA4's complex interface into an actionable view of your email performance.
